Customer Relationship Management: The Bottom Line to Optimizing Your Roi

by Jon Anton and Natalie L. Petouhoff

\\1\textformat=02> Cutting-edge in perspective, this book presents innovative proven methods for determining whether a CRM strategy for changing the way a.

• Format: Paperback
• Language: English
• ISBN: 0130990698
• ISBN13: 9780130990693
• Release Date: December 2001
• Publisher: Prentice Hall PTR
• Length: 272 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.3" x 8.0" x 10.0"