Customer Obsession: Your Roadmap to Profitable Crm

by Ad Nederlof and Jon Anton

Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 097196520X
• ISBN13: 9780971965201
• Release Date: May 2002
• Publisher: Anton Press
• Length: 244 Pages
• Weight: 0.90 lbs.

Customer Reviews

Excellent Book.

Excellent book. either if you are a IT professional or a CSR for a Contact Center.If you have interest in the Genesys platform, this book gives you some clues.