Basic Marketing Research

by Naresh K. Malhotra

Book Overview

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

MARKET: A useful reference for marketing professionals who need to increase their market research skills.

• Format: Paperback
• Language: English
• ISBN: 0132544482
• ISBN13: 9780132544481
• Release Date: July 2011
• Publisher: Pearson
• Length: 672 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.1" x 8.6" x 10.9"