Review of Marketing Research

by Naresh K. Malhotra

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.

• Format: Hardcover
• Language: English
• ISBN: 0765613050
• ISBN13: 9780765613059
• Release Date: November 2005
• Publisher: Emerald Group Publishing
• Length: 256 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.0" x 6.9" x 10.2"