Review of Marketing Research

By Naresh K. Malhotra

Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

• Format: Hardcover
• Language: English
• ISBN: 0765620928
• ISBN13: 9780765620927
• Release Date: January 2008
• Publisher: Emerald Group Publishing
• Length: 224 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.8" x 7.3" x 9.9"