Review of Marketing Research

by Naresh K. Malhotra

Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

• Format: Hardcover
• Language: English
• ISBN: 0765613069
• ISBN13: 9780765613066
• Release Date: February 2007
• Publisher: Emerald Group Publishing
• Length: 226 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 7.3" x 10.0"