Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

by Naresh K. Malhotra

Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It is practical,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133768562
• ISBN13: 9780133768565
• Release Date: January 2001
• Publisher: Prentice Hall
• Length: 685 Pages
• Weight: 3.33 lbs.
• Dimensions: 1.3" x 8.1" x 10.0"