Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

by Thomas Rudolph

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.

• Format: Paperback
• Language: English
• ISBN: 3110553899
• ISBN13: 9783110553895
• Release Date: June 2017
• Publisher: Walter de Gruyter
• Length: 84 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.2" x 7.0" x 10.0"