Fundamentals of Retailing and Shopper Marketing

by Jan Hillesland, Thomas Rudolph, Alf Bendixen, et al.

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

The text includes models, illustrations and photographs. It is practical, visual and easy to read...

• Format: Paperback
• Language: English
• ISBN: 0273757393
• ISBN13: 9780273757399
• Release Date: October 2012
• Publisher: Pearson
• Length: 360 Pages
• Weight: 1.67 lbs.
• Dimensions: 0.4" x 7.9" x 10.4"