Consumer Goods Subscriptions: How to Win in Retail in the 21st Century

by Severin Friedrich Bischof and Thomas Rudolph

Book Overview

Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer...

• Format: Paperback
• Language: English
• ISBN: 3110735113
• ISBN13: 9783110735116
• Release Date: December 2021
• Publisher: de Gruyter
• Length: 73 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"