Diversity in European Marketing: Text and Cases

by Thomas Rudolph and Josep Franch

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

• Format: Paperback
• Language: English
• ISBN: 3834914207
• ISBN13: 9783834914200
• Release Date: March 2012
• Publisher: Gabler Verlag
• Length: 264 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"