The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization

by Joe Marconi

Book Overview

This up to date, comprehensive guide is packed with publicity expertise - from simple, low cost ideas to sophisticated corporate strategy systems. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844200913
• ISBN13: 9780844200910
• Release Date: March 1999
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

Wonderful Piece

Marconi obviously knows what he's talking about. He knows how great publicity is. I'm struggling to get my band into the papers and I'm tryin' and I'm tryin' and I keep getting the hard slap to the face. I mean, how are people gonna know where we're playin'?! I loved this book! I liked Michael Levine's Guerrilla PR: Wired more, especially for the net stuff. But, Marconi is a good all-arounder. Totally covers all the stuff from the net to the unnet. Lots o' tips and stuff. Like I said, Marconi knows what he's talking 'bout.Great stuff!

A great publicity primer!

Everything presented in this book will help those charged with the task of generating publicity. Fundamentally, it must be remembered that publicity is just that, it is not paid advertising, it must be managed, but cannot be completely controlled. The goal of the publicist is to provide relevant, newsworthy, information, which will be deemed to be of interest to a target audience. Present the media with an honest, credible, story, that will help them accomplish their goals (attracting more viewers, selling more papers or magazines, or attracting more interested readers to a web site) and your story is more likely to be heard by those you desire to reach. "The Complete Guide to Publicity" clearly defines publicity, what it is and is not, what to expect from a publicity effort, as well as the particulars to consider when dealing with various media and attempting to target specific audiences with your story.An excellent introduction to the strategy and structure of a publicity campaign!

Are You Ready To Be Noticed?

The Internet has become a global marketplace for the selling of countless numbers of products and services. It has also become a key distribution center for the dissemination of a variety of information. Would you like to learn how to draw more attention to yourself and to what you have to offer? Joe Marconi has written The Complete Guide to Publicity to offer a rich resource of advice in the art and science of publicity that will help you do just that! Within the covers of this book readers are given a full course on how they can conduct a campaign to successfully market just about anything. The guidance offered in this book can be directly applied to successfully marketing Websites and Website content. Online business operators should listen up. They will be intrigued to learn how they can, with little effort and expense, make their products, services, and information known to others! Marconi discusses the key tools of the trade. Readers, for instance, will learn how to create a press kit and prepare press releases that will draw considerable attention in the media. Speaking of the media, Marconi spends a good amount of time discussing the role and use of the media in launching and carrying out effective publicity campaigns. When properly understood and put to use the media will prove to be one of the most effective marketing tools available to mount any campaign. Chapter seven stands out as perhaps the most informative chapter of the entire book. Titled A Crash Course in Publicity, Marconi offers 101 points that will help his readers create good publicity programs. They will help readers create their own plans of action that will include setting objectives, identifying the people involved, collecting information, defining strategies, and developing a list of tactics to use to get the job done. They are worth the cost of the book alone for the significant contribution they will make to any marketing effort! A good Website and marketing plan are not sufficient alone for the effective marketing of products, services, and ideas. Persons desiring to effectively market online must take advantage of the opportunities that present themselves and actively generate others in order to make themselves and what they have to offer known to more people. This book is highly recommended for consultants and those desiring to conduct business online. This book will help them get noticed. How about you? Are you ready to be noticed?