Crisis Marketing

by Joe Marconi and American Marketing Association

How a company responds to a crisis - even on e not of its own doing - can make or break it. This book wil l help readers conduct a successful marketing programme when public or business sentiment... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844232378
• ISBN13: 9780844232379
• Release Date: January 1998
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

Pactical advise por a plan

Throughout this book, you'll find practical advise on devising and implementing a effective crisis management plan. Though not a theoretical approach, the cases presented are very helpfull.