Reputation Marketing

by Joe Marconi

In a study conducted by PR Week, more than 85 percent of CEOs said that effective management of a corporation's reputation is critical to its market value. Reputation Marketing reveals steps marketers... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0658014293
• ISBN13: 9780658014291
• Release Date: November 2001
• Publisher: McGraw-Hill/Contemporary
• Length: 232 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"