Marketing Study Guide, Twelfth Edition

by William M. Pride and O.C. Ferrell

This guide reinforces chapter material with chapter outlines, matching exercises, true/false statements, multiple?choice questions, and a mini?case. Also, the guide features questions different from those on the Real Deal UpGrade CD-ROM and the textbook web site.

• Format: Paperback
• Language: English
• ISBN: 061819245X
• ISBN13: 9780618192458
• Release Date: January 2003
• Publisher: Houghton Mifflin