Marketing Express

by O.C. Ferrell and William M. Pride

Book Overview

MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors do not include the cases and end-of-book appendices... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0547060033
• ISBN13: 9780547060033
• Release Date: February 2008
• Publisher: Houghton Mifflin
• Length: 429 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.7" x 8.5" x 10.7"