Foundations of Marketing

By William M. Pride and O.C. Ferrell

Book Overview

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

• Format: Paperback
• Language: English
• ISBN: 0357129466
• ISBN13: 9780357129463
• Release Date: March 2021
• Publisher: Cengage Learning
• Length: 592 Pages
• Weight: 2.95 lbs.
• Dimensions: 1.7" x 8.6" x 10.9"

Customer Reviews

Good Marketing book.

My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)

Quickly shipped, good condition

This book was in good condition, and it was shipped in time for my class (and for me to read the first couple chapters). Wonderful doing business with this seller.

Great book

I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.

Good service

The book is in excellent condition. My only complaint is that it is an instructor's copy that prevents me from selling it back to any local bookstores...apparently someone cannot read b/c it says in big, obvious lettering "DO NOT SALE" all over the front and back cover. But again, the book is in great condition and was delivered promptly.

High Quality

The book is very easy to read and comes with a lot of great examples from the real world.