Marketing: Basic Concepts and Decisions

by William M. Pride and O.C. Ferrell

Key Features, Marketing, Instructor's Manual, Purpose and perspective, Guide for using transparency acetates, Complete Lecture outline. Answers to end-of-chapter questions in the text, Coments on the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0395357101
• ISBN13: 9780395357101
• Release Date: January 1987
• Publisher: Houghton Mifflin
• Length: 766 Pages
• Weight: 3.35 lbs.