Selling Made Simple

by Sullivan Steve and Steve Sullivan

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0874255864
• ISBN13: 9780874255867
• Release Date: May 2000
• Publisher: HRD Press
• Length: 240 Pages
• Weight: 0.60 lbs.

Customer Reviews

The Only Sales Book I Keep On My Desk!

Steve Sullivans book Selling Made Simple is quite simply the best book on selling I have ever read. I have a Four Year Marketing/Communications Degree and have been in sales and sales management for fourteen years. I earn my living every month by following the golden rule and positively accelerating my customers. (Read the book you will understand)! I have read many books and none have so clearly and simply gotten to the heart of what it takes to succeed in selling.Selling Made Simple is easy to read and not a chore as some books on the subject are. It is written for real people not college courses and if you understand that meeting a customers needs just gets you on the playing field you are ready to excel in selling by reading this book. It's the one book I hope no one I compete against reads!Everyone sells even if their job is not selling and I recommend that this book is useful for anyone who has to convince anyone their course of action is best. What really makes this book shine is that it tells the truth that to succeed long term you better care about your customers. (and not mimic the ethics of some recent CEO's). Steve's book should be handed out to every business student. It would raise the value of their degree at least 100%! Steve Sullivan is a former Airborne Ranger (My second choice in professions but sales managers sleep more and get shot at less),an Entrepreneurial Success, a Salesman, and a Teacher. If you want to sell read this book it's that simple. Then have the faith to stand up and do whats right. Your customers will seethe difference.I just have to say to Steve sullivan thank you for making it easier to get up and do my job each day and for reminding me why I'm here!

Simply said, It Makes $ense!

I am a business consultant who has spent many years in the selling process. I have read tons of books on the subject and most of them say the same things. None of them taught me anything about motivational acceleration. I've been employing Mr. Sullivan teachings since then and our clients appreciate our thoughtfulness. More importantly, they reward us for it. Everyone of the Arromand, Inc family will be recieve a copy of this book and you should to.

Selling Made Simple

Selling Made Simple should be a part of any salesperson's curriculum (rookie or veteran).I am the Vice President of Sales for a firm that sells complex, high end IT products.Recently I decided to get back in the trenches and to speak to real prospects to see what the selling environment is really like these days. For the past 3 years, I had no interaction with prospects and my only contact was with the account managers that work for me.Here is the net-net - I am opening up accounts, winning business again and it is fun. Many of the account managers cannot believe the success that I am having, especially considering the climate that we are selling into now.This is the scoop folks - sales is sales and it can be done using BASIC PRINCIPALS.Sullivan's reminds us of the basics. I have over 300 books in my sales library and Selling Made Simple reminded me of what it takes to sell ! Selling Made Simple demonstrates real world techniques in a very concise manner. It is short , sweet, and in a few hours your notepad will be full of ideas on how to attack the market TODAY.Sean Shea

I LOVED this book!!!

Steve Sullivan gives you credit for having a brain. He delivers a conceptual understanding of a process and lets the reader fill in the blanks. His message is crisp, straight-froward and doesn't mince words. As a result, I got just what I wanted. The book cemented in my mind what a sales relationship should be about-Gaining Influence with a customer. The anecdotal stories made the book as entertaining as it was educational. I will use his Objection Handling Model for the rest of my life.