Pride-Ferrell Marketing: Test Bank

by William M. Pride and O.C. Ferrell

From To the Instructor - For each chapter included are essay questions, multiple-choice questions and true-false questions. Also there are one or two marketing situations with several accompanying... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0618474498
• ISBN13: 9780618474493
• Release Date: January 2006
• Publisher: Houghton Mifflin Company
• Weight: 0.50 lbs.
• Dimensions: 1.1" x 8.5" x 10.9"