PR Strategy and Application: Managing Influence

by W. Timothy Coombs and Sherry J. Holladay

Book Overview

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1405144084
• ISBN13: 9781405144087
• Release Date: August 2009
• Publisher: Wiley-Blackwell
• Length: 368 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"