Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs

by W. Timothy Coombs

Book Overview

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication,...

• Format: Paperback
• Language: English
• ISBN: 1452217807
• ISBN13: 9781452217802
• Release Date: June 2013
• Publisher: Sage Publications, Inc
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"