Managing Corporate Social Responsibility: A Communication Approach

By W. Timothy Coombs and Sherry J. Holladay

Book Overview

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

• Format: Hardcover
• Language: English
• ISBN: 1444336290
• ISBN13: 9781444336290
• Release Date: October 2011
• Publisher: Wiley-Blackwell
• Length: 196 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"