Code Red in the Boardroom: Crisis Management as Organizational DNA

by W. Timothy Coombs

Book Overview

Even several years after the terrorist attacks of September 11, 2001, many organizations are ill-prepared to deal with crises, often opting to deal with them only after the fact. In Code Red in the Boardroom, Tim Coombs argues that crisis management should be a variety of activities that the organization performs daily to prevent crises from occurring. He defines the types of crises an organization might experience (both internal and external),...

• Format: Hardcover
• Language: English
• ISBN: 0275989127
• ISBN13: 9780275989125
• Release Date: March 2006
• Publisher: Praeger
• Length: 152 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.4" x 9.5"