Marketing Communications

by Jim Blythe

This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273639609
• ISBN13: 9780273639602
• Release Date: January 2000
• Publisher: Prentice Hall
• Length: 252 Pages