Business-To-Business Marketing: A Global Perspective

by Alan Zimmerman and Jim Blythe

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324315449
• ISBN13: 9780324315448
• Release Date: January 2004
• Publisher: Thomson South-Western
• Length: 403 Pages
• Weight: 2.29 lbs.
• Dimensions: 0.9" x 8.6" x 10.8"