Consumer Behaviour

by Jim Blythe

Book Overview

Electronic Inspection Copy available for instructors hereWhy do you choose the things you buy - such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is...

• Format: Hardcover
• Language: English
• ISBN: 1446266443
• ISBN13: 9781446266441
• Release Date: April 2013
• Publisher: Sage Publications Ltd
• Length: 472 Pages
• Weight: 2.94 lbs.
• Dimensions: 1.1" x 7.0" x 10.0"