Essentials of Marketing

by Jim Blythe, Jane Martin, Dr Jane Martin

Help your students engage with the principles of marketing.

Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.

• Format: Paperback
• Language: English
• ISBN: 1292244100
• ISBN13: 9781292244105
• Release Date: April 2019
• Publisher: Pearson Education
• Length: 384 Pages