Skip to content
View your wishlist
Special Offer: Get a FREE BOOK credit
when you purchase a $25+ e-Gift Card→

Consumer Behavior

Explore More

Advertising
Behavioral Economics
Behavioral Finance
Behavioral Psychology
Business
Business Strategy
Buyers' Guides
Capitalism
Change Management
Collaboration
Commerce
Commodities
Communication Strategies
Competition
Consumer Guides
Consumer Law
Consumerism
Corporate Culture
Customer Service
Effective Communication Skills
Employee Engagement
Entrepreneurship
Financial Management
Goal Setting And Achievement
Human Behavior
Innovation
Leadership
Leadership Development
Leadership Principles
Management Books
Marketing
Marketing & Sales
Marketing Strategies
Microeconomics
Negotiation Skills
Negotiation Tactics
Networking Books
Organizational Behavior
Organizational Culture
Philanthropy
Product Development
Project Management
Purchasing & Buying
Risk-Taking Behavior
Sales
Sales & Selling
Sales Techniques
Salesmanship
Social Expectations
Societal Expectations
Strategic Planning
Strategy & Competition
Team Building
Web Marketing
Workplace Culture

Explore More

Advertising
Behavioral Economics
Behavioral Finance
Behavioral Psychology
Business
Business Strategy
Buyers' Guides
Capitalism
Change Management
Collaboration
Commerce
Commodities
Communication Strategies
Competition
Consumer Guides
Consumer Law
Consumerism
Corporate Culture
Customer Service
Effective Communication Skills
Employee Engagement
Entrepreneurship
Financial Management
Goal Setting And Achievement
Human Behavior
Innovation
Leadership
Leadership Development
Leadership Principles
Management Books
Marketing
Marketing & Sales
Marketing Strategies
Microeconomics
Negotiation Skills
Negotiation Tactics
Networking Books
Organizational Behavior
Organizational Culture
Philanthropy
Product Development
Project Management
Purchasing & Buying
Risk-Taking Behavior
Sales
Sales & Selling
Sales Techniques
Salesmanship
Social Expectations
Societal Expectations
Strategic Planning
Strategy & Competition
Team Building
Web Marketing
Workplace Culture

Top Picks

Consumer Behavior: Buying, Having and Being
Consumer Behavior: Buying, Having and Being
Michael R. Solomon

from $5.89

Consumer Behavior and Marketing Strategy
Consumer Behavior and Marketing Strategy
Jerry C. Olson

from $7.39

Consumer Behavior
Consumer Behavior
Roger D. Blackwell

from $15.99

Consumer Economics: Issues and Behaviors
Consumer Economics: Issues and Behaviors
Elizabeth B. Goldsmith

from $5.59

Consumer Behavior
Consumer Behavior
Deborah J. MacInnis

from $5.89

Hot (broke) Messes: How to Have Your Latte and Drink It Too
Hot (broke) Messes: How to Have Your Latte and Drink It Too
Nancy Trejos

from $7.89

I Want That!: How We All Became Shoppers
I Want That!: How We All Became Shoppers
Thomas Hine

from $5.39

Mustang '64 1/2-'70 Restoration Guide (Motorbooks International Authentic Restoration Guides)
Mustang '64 1/2-'70 Restoration Guide (Motorbooks International Authentic Restoration Guides)
Tom Corcoran

from $13.99

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
Gary Schwartz

from $5.89

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan

from $29.04

Bestsellers

The Millionaire Next Door: The Surprising Secrets of America's Wealthy
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
William D. Danko

from $4.19

Influence: How and Why People Agree to Things
Influence: How and Why People Agree to Things
Robert B. Cialdini

from $6.89

The Psychology of Everyday Things
The Psychology of Everyday Things
Donald A. Norman

from $5.49

Predictably Irrational: The Hidden Forces that Shape Our Decisions
Predictably Irrational: The Hidden Forces that Shape Our Decisions
Dan Ariely

from $4.59

Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin

from $4.39

The Paradox of Choice: Why More Is Less
The Paradox of Choice: Why More Is Less
Barry Schwartz

from $4.89

Stumbling on Happiness
Stumbling on Happiness
Daniel Todd Gilbert

from $4.79

Salt Sugar Fat: How the Food Giants Hooked Us
Salt Sugar Fat: How the Food Giants Hooked Us
Michael Moss

from $4.99

Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Al Ries

from $3.59

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Al Ries

from $4.69

Consumer Behavior

Sway: The Irresistible Pull of Irrational Behavior
Sway: The Irresistible Pull of Irrational Behavior
Rom Brafman

from $4.19

The Hidden Persuaders
The Hidden Persuaders
Vance Packard

from $5.19

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Margaret Mark

from $14.59

Consumer Psychology for Marketing
Consumer Psychology for Marketing
Ronald E. Goldsmith

from $8.89

Consumer Guide to Solar Energy, 3rd Edition
Consumer Guide to Solar Energy, 3rd Edition
Scott Sklar

from $6.99

The Shadows of Consumption: Consequences for the Global Environment
The Shadows of Consumption: Consequences for the Global Environment
Peter Dauvergne

from $7.99

Rain Forest in Your Kitchen: The Hidden Connection Between Extinction And Your Supermarket
Rain Forest in Your Kitchen: The Hidden Connection Between Extinction And Your Supermarket
Martin Teitel

from $4.89

You Can Prevent Global Warming (and Save Money!): 51 Easy Ways
You Can Prevent Global Warming (and Save Money!): 51 Easy Ways
Jeffrey Langholz

from $5.09

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Joseph A. Michelli

from $4.79

Everyday eBay: Culture, Collecting, And Desire
Everyday eBay: Culture, Collecting, And Desire

from $13.29

Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Steve J. Martin

from $6.79

Branded: The Buying and Selling of Teenagers
Branded: The Buying and Selling of Teenagers
Alissa Quart

from $4.79

Shopping with Freud
Shopping with Freud
Rachel Bowlby

from $53.52

The Wisdom of Crowds
The Wisdom of Crowds
James Surowiecki

from $4.49

I Want It Now: Navigating Childhood in a Materialistic World
I Want It Now: Navigating Childhood in a Materialistic World
Donna Bee-Gates

Out of Stock

The Upside of Irrationality
The Upside of Irrationality
Dan Ariely

from $4.99

The Cluetrain Manifesto: The End of Business as Usual
The Cluetrain Manifesto: The End of Business as Usual
Rick Levine

from $4.39

Mean Genes: From Sex to Money to Food: Taming Our Primal Instincts
Mean Genes: From Sex to Money to Food: Taming Our Primal Instincts
Jay Phelan

from $4.89

Measured Excess
Measured Excess
Laura C. Nelson

from $5.29

Six Women's Slave Narratives (Schomburg Library of Nineteenth Century Black Women Writers)
Six Women's Slave Narratives (Schomburg Library of Nineteenth Century Black Women Writers)

from $5.19

Business

The Revenge of Analog: Real Things and Why They Matter
The Revenge of Analog: Real Things and Why They Matter
David Sax

from $4.89

Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
William Poundstone

from $4.79

Microeconomics
Microeconomics
Jeffrey M. Perloff

from $5.39

Technically Food: Inside Silicon Valley's Mission to Change What We Eat
Technically Food: Inside Silicon Valley's Mission to Change What We Eat
Larissa Zimberoff

from $6.49

The High Price of Materialism
The High Price of Materialism
Tim Kasser

from $5.19

Girl, Get Your Credit Straight!: A Sister's Guide to Ditching Your Debt, Mending Your Credit, and Building a Strong Financial Future
Girl, Get Your Credit Straight!: A Sister's Guide to Ditching Your Debt, Mending Your Credit, and Building a Strong Financial Future
Glinda Bridgforth

from $5.09

Principles of Microeconomics
Principles of Microeconomics
Robert H. Frank

from $4.89

Microeconomics: Theory and Applications with Calculus
Microeconomics: Theory and Applications with Calculus
Jeffrey M. Perloff

from $6.29

The Voltage Effect
The Voltage Effect
John a List

from $5.19

Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout

from $5.19

The small BIG: small changes that spark big influence
The small BIG: small changes that spark big influence
Noah J. Goldstein

from $4.99

Brandwashed
Brandwashed
Martin Lindstrom

from $5.19

Microeconomics
Microeconomics
Anthony Patrick O'Brien

from $5.49

Not Buying It: My Year Without Shopping
Not Buying It: My Year Without Shopping
Judith Levine

from $5.19

Microeconomics
Microeconomics
David Besanko

from $5.19

Ice to the Eskimos: How to Market a Product Nobody Wants
Ice to the Eskimos: How to Market a Product Nobody Wants
Jon Spoelstra

from $4.99

Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism
Philip Kotler

from $6.19

Consumed - How Markets Corrupt Children, Infantilize Adults and Swallow Citizens Whole
Consumed - How Markets Corrupt Children, Infantilize Adults and Swallow Citizens Whole
Benjamin R. Barber

from $4.39

A Framework for Marketing Management
A Framework for Marketing Management
Philip Kotler

from $5.19

The Brand Within: The Power of Branding From Birth to the Boardroom (Display of Power Series Book 2)
The Brand Within: The Power of Branding From Birth to the Boardroom (Display of Power Series Book 2)
Daymond John

from $5.79

Business & Investing

Scarcity: Why Having Too Little Means So Much
Scarcity: Why Having Too Little Means So Much
Sendhil Mullainathan

from $5.09

Deluxe: How Luxury Lost Its Luster
Deluxe: How Luxury Lost Its Luster
Dana Thomas

from $5.59

Dollars and Sense: How We Misthink Money and How to Spend Smarter
Dollars and Sense: How We Misthink Money and How to Spend Smarter
Jeff Kriesler

from $5.09

Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics
Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics
Thomas Gilovich

from $4.79

Happy Money - So verwandeln Sie Geld in Glück
Happy Money - So verwandeln Sie Geld in Glück
Elizabeth Dunn

from $4.89

Payoff: The Hidden Logic That Shapes Our Motivations
Payoff: The Hidden Logic That Shapes Our Motivations
Dan Ariely

from $4.79

The End of Food
The End of Food
Paul Roberts

from $4.39

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille

from $4.29

The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Don Thompson

from $7.19

The Advertising Concept Book
The Advertising Concept Book
Pete Barry

from $5.59

A Consumers' Republic: The Politics of Mass Consumption in Postwar America
A Consumers' Republic: The Politics of Mass Consumption in Postwar America
Lizabeth Cohen

from $6.79

The Catalyst
The Catalyst
Jonah Berger

from $7.89

Insanely Simple: The Obsession That Drives Apple's Success
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall

from $4.99

Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Joe Coulombe

from $12.49

Affluenza: The All-Consuming Epidemic (Bk Currents)
Affluenza: The All-Consuming Epidemic (Bk Currents)
David Wann

from $4.79

Grocery: The Buying and Selling of Food in America
Grocery: The Buying and Selling of Food in America
Michael Ruhlman

from $6.99

Microeconomics
Microeconomics
Campbell R. McConnell

from $4.05

Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days
Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days
Joey Coleman

from $6.49

Cheap: The High Cost of Discount Culture
Cheap: The High Cost of Discount Culture
Ellen Ruppel Shell

from $3.99

Selling to the Affluent
Selling to the Affluent
Thomas J. Stanley

from $5.49

Economics

American Wasteland: How America Throws Away Nearly Half of Its Food (and What We Can Do about It)
American Wasteland: How America Throws Away Nearly Half of Its Food (and What We Can Do about It)
Jonathan Bloom

from $4.89

Branding For Dummies
Branding For Dummies
Bill Chiaravalle

from $5.69

Peak: How Great Companies Get Their Mojo from Maslow
Peak: How Great Companies Get Their Mojo from Maslow
Chip Conley

from $5.29

Building Strong Brands
Building Strong Brands
David A. Aaker

from $4.79

The Culting of Brands: Turn Your Customers into True Believers
The Culting of Brands: Turn Your Customers into True Believers
Douglas Atkin

from $15.79

Principles of Microeconomics
Principles of Microeconomics
Timothy Taylor

from $5.89

Microeconomics
Microeconomics
Chad Syverson

from $9.99

The Economic Naturalist: In Search of Explanations for Everyday Enigmas
The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Robert H. Frank

from $4.19

Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Patrick Hanlon

from $7.29

The Great Depression Ahead: How to Prosper in the Crash Following the Greatest Boom in History
The Great Depression Ahead: How to Prosper in the Crash Following the Greatest Boom in History
Harry S. Dent Jr.

from $4.79

How Brands Become Icons: The Principles of Cultural Branding
How Brands Become Icons: The Principles of Cultural Branding
Дъглас Б. Холт

from $6.19

Different: Escaping the Competitive Herd
Different: Escaping the Competitive Herd
Youngme Moon

from $4.09

CB: Consumer Behavior [with CB Online 1-Term Access Code]
CB: Consumer Behavior [with CB Online 1-Term Access Code]
Barry J. Babin

from $5.09

Free Prize Inside: The Next Big Marketing Idea
Free Prize Inside: The Next Big Marketing Idea
Seth Godin

from $4.49

The Robert Collier Letter Book
The Robert Collier Letter Book
Robert Collier

from $12.09

We Are All Weird: The Myth of Mass and The End of Compliance
We Are All Weird: The Myth of Mass and The End of Compliance
Seth Godin

from $7.29

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of Thenew Economy
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of Thenew Economy
Steve Stoute

from $5.09

Principles of Economics
Principles of Economics
Ben S. Bernanke

from $6.99

Spent: Sex, Evolution, and Consumer Behavior
Spent: Sex, Evolution, and Consumer Behavior
Geoffrey Miller

from $6.89

CLEP Principles of Marketing w/ TestWare CD
CLEP Principles of Marketing w/ TestWare CD
Denise T. Ogden

from $5.09

Marketing

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
Gary Vaynerchuk

from $5.69

This is Marketing: You Can’t Be Seen Until You Learn To See
This is Marketing: You Can’t Be Seen Until You Learn To See
Seth Godin

from $8.29

Misbehaving: The Making of Behavioral Economics
Misbehaving: The Making of Behavioral Economics
Richard H. Thaler

from $7.59

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway

from $4.29

Hit Makers: The Science of Popularity in an Age of Distraction
Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson

from $4.79

The Effortless Experience: Conquering the New Battleground for Customer Loyalty
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Nick Toman

from $5.09

The Experience Economy: Work Is Theater & Every Business a Stage
The Experience Economy: Work Is Theater & Every Business a Stage
B. Joseph Pine II

from $4.29

The Naked Consumer: How Our Private Lives Become Public Commodities
The Naked Consumer: How Our Private Lives Become Public Commodities
Erik Larson

from $8.19

CA$HVERTISING: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone
CA$HVERTISING: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman

from $11.59

HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Harvard Business School Press

from $5.69

The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail: Why the Future of Business Is Selling Less of More
Chris Anderson

from $4.29

Advertising: Concept and Copy
Advertising: Concept and Copy
George Felton

from $4.99

Truth, Lies and Advertising : The Art of Account Planning
Truth, Lies and Advertising : The Art of Account Planning
Jon Steel

from $5.19

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams

from $4.89

Word of Mouth Marketing: How Smart Companies Get People Talking
Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz

from $4.59

More Words That Sell
More Words That Sell
Richard Bayan

from $5.29

How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know
Byron Sharp

from $21.99

How to Write a Good Advertisement
How to Write a Good Advertisement
Victor O. Schwab

from $8.29

Brand Thinking and Other Noble Pursuits: Insights and Provocations from World-Renowned Brand Consultants, Thought Leaders Designers, and Strategists
Brand Thinking and Other Noble Pursuits: Insights and Provocations from World-Renowned Brand Consultants, Thought Leaders Designers, and Strategists
Debbie Millman

from $6.49

Alchemy. The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Alchemy. The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland

from $16.62

Marketing & Sales

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin

from $4.19

The Complete Tightwad Gazette
The Complete Tightwad Gazette
Amy Dacyczyn

from $4.19

Ogilvy on Advertising
Ogilvy on Advertising
David Ogilvy

from $7.29

Why We Buy: The Science of Shopping
Why We Buy: The Science of Shopping
Paco Underhill

from $3.69

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Jay Conrad Levinson

from $3.59

The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!
The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!
Tim Harford

from $4.69

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Luke Sullivan

from $4.39

The Tightwad Gazette III: Promoting Thrift as a Viable Alternative Lifestyle
The Tightwad Gazette III: Promoting Thrift as a Viable Alternative Lifestyle
Amy Dacyczyn

from $5.99

Law For Dummies
Law For Dummies
John Ventura

from $9.39

The End of Fashion: How Marketing Changed the Clothing Business Forever
The End of Fashion: How Marketing Changed the Clothing Business Forever
Teri Agins

from $6.49

Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Martin Lindstrom

from $4.19

The Thank You Economy
The Thank You Economy
Gary Vaynerchuk

from $4.59

A Consumer's Dictionary of Cosmetic Ingredients: Complete Information About the Harmful and Desirable Ingredients in Cosmetics
A Consumer's Dictionary of Cosmetic Ingredients: Complete Information About the Harmful and Desirable Ingredients in Cosmetics
Ruth Winter

from $4.49

How We Choose: The Subtext of Life
How We Choose: The Subtext of Life
Sheena Iyengar

from $4.19

The Overspent American: Why We Want What We Don't Need
The Overspent American: Why We Want What We Don't Need
Juliet B. Schor

from $4.39

Credit Repair
Credit Repair
Amy Loftsgordon

from $5.09

Crystallizing Public Opinion
Crystallizing Public Opinion
Edward L. Bernays

from $7.89

Strategic Marketing Management
Strategic Marketing Management
Alexander Chernev

from $4.29

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Sally Hogshead

from $4.29

Jerry Baker's It Pays to Be Cheap!: 1,973 of the Niftiest, Swiftiest, and Thriftiest Secrets on Earth for Spendin' Less and Savin' More on . . . Food, ... Everything! (Jerry Baker's Good Home series)
Jerry Baker's It Pays to Be Cheap!: 1,973 of the Niftiest, Swiftiest, and Thriftiest Secrets on Earth for Spendin' Less and Savin' More on . . . Food, ... Everything! (Jerry Baker's Good Home series)
Jerry Baker

from $4.19

Commonalities of Books on Consumer Behavior: - Emphasis on understanding consumer behavior and decision-making - Exploration of the psychology behind marketing and advertising - Focus on building strong brands and customer loyalty - Analysis of the impact of consumer culture on society - Use of real-world examples and case studies to illustrate concepts - Integration of behavioral economics principles into marketing strategies

Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2023 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured