Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

by Joe Coulombe

Book Overview

Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe.

Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.

Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape...

• Format: Paperback
• Language: English
• ISBN: 1400225434
• ISBN13: 9781400225439
• Release Date: June 2021
• Publisher: HarperCollins Leadership
• Length: 288 Pages
• Weight: 0.65 lbs.
• Dimensions: 1.0" x 5.5" x 8.4"