The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns

by Pete Barry

Book Overview

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0500287384
• ISBN13: 9780500287385
• Release Date: July 2008
• Publisher: Thames & Hudson
• Length: 256 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.1" x 7.9" x 9.5"