Yours, Mine, and Ours: Creating a Compelling Donor Experience

by Barry J. McLeish

Book Overview

PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience

"Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%."
--Ron Ward
Executive Director
Camp Berea


"Nonprofits face constant pressure from a public scrutinizing our...

• Format: Hardcover
• Language: English
• ISBN: 047012640X
• ISBN13: 9780470126400
• Release Date: August 2007
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"

Customer Reviews

Donor Dynamics In Transition

Barry McLeish has a broad command of the issues facing nonprofit fundraisers as they weave their way through a world of changing donor expectations. Today's thoughtful donors want to know more about the organizations they serve, how they serve, and how to measure outcomes for the dollars invested. If your organization is dependent on charitable gifts, McLeish can help you repackage your value proposition to appeal to new donor expectations that will launch you into a whoel new level of donor raltionships. His organizational insights are illustrated with real life examples to keep you engaged and validate his points. If you are serious about stakeholder retention in an era of rapidly changing expectations, this book will lift you to a whole new level of strategic activity.