Successful Marketing Strategies for Nonprofit Organizations

by Barry J. McLeish

Book Overview

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need No matter what type of nonprofit service you provide and regardless of the size of your organization, you need marketing strategies and techniques to maximize your effectiveness. The right marketing campaign can help you get the word out to those who need your services most, woo donors, and expand your influence in the community. And now, Successful Marketing Strategies for Nonprofit Organizations shows you how. Nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. With the help of dozens of anecdotes and real-life case studies, he shows you: * Techniques for analyzing your market and developing a comprehensive marketing plan * Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility * Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization * Examples of how nonprofits across North America have used the strategies described in this book to grow bigger and better than ever Are you about to launch a new marketing program? Do you need to breathe new life into your existing marketing department? In either case, Successful Marketing Strategies for Nonprofit Organizations gives you the tools, the know-how, and the confidence you need to succeed.

• Format: Paperback
• Language: English
• ISBN: 0471105678
• ISBN13: 9780471105671
• Release Date: September 1995
• Publisher: Wiley
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

really helpful

i found this book filled with information that made thinking about how to improve nonprofits and make a marketing plan very helpful. It's great for strategic thinking.

Not For Everyday Reading, But Your Bookshelf Better Have One

As part of my enriching my knowledge of managing non-profits, I have just finished this book. Not a very exciting read from the entertainment standpoint, but the content, there's the rub. There is so much to absorb from this book, it's exciting to be exposed to all the information. Thus, the need to keep reading it (and the 5 stars).There will. be no hints to the specific content of this book, you'll get to be surprised when you read it. Contained in this book though are a variety of Marketing Strategies for the non-profit department manager. The Chief Executive should also read this book and be enlightened to the challenges that face a Marketing Department. There are many lessons for all non-profit managers here, and the fact that everyone needs to be a Marketer may be the most important.The writing style is short, but direct. No florid language, but smooth direction with vital information in each and every paragraph. there are many examples of charts and study questions, facts and figures. It's not the ultimate how-to book on how to run a marketing campaign, but damn near. The materials are thought provoking and clear, challenging and easy to comprehend. When I finished, I felt like I had learnt a lot, and I'm ready to go out a prove it!!If marketing is somehow in your future, then make this book a #1 of #2 (with the Kotler book) purchase. Read and absorb, or refer to occasionally. Just remember, you better have had exposure to it, because your competitor might have.