Waves of Change: The Improbable Rise of a Media Phenomenon

by James L. McKenney, Duncan C. Copeland, Richard O. Mason

Examines how information technology has influenced the competitive nature of industries and the strategies, structures, and systems that have resulted. This book provides research on two information... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0875845649
• ISBN13: 9780875845647
• Release Date: January 1995
• Publisher: Harvard Business Review Press
• Length: 230 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"

Customer Reviews

The most inciteful book I've read in the last ten years

Analyzes first movements of establishing the dominant design in banking, airlines, and 3 modern stories of USAA insurance (all online), Frito Lay, which integrates to the store, and American Hospital Supply/ Baxter Travenol, which links to all their customers. These designs allowed the companies to dominate their market niche. Great read!