Strategic management and business policy: A methodological approach

By Alan J. Rowe, Rowe Mason, Richard O. Mason

Book Overview

Revised This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201063875
• ISBN13: 9780201063875
• Release Date: January 1
• Publisher: Addison-Wesley Longman, Incorporated
• Length: 544 Pages
• Weight: 2.65 lbs.

Customer Reviews

The best practical strategic management book available

This book will teach and train you to become a world class strategic management consultant using the BCG methodology. A very practical book!!

It,s excellent for metodogical vision of strategic.

Cases and techniques about management strategic. Knowledges about techiques from Boston Consulting Group. Examples for each chapter.