Understanding Attitudes and Predicting Social Behavior

by Martin Fishbein and Icek Ajzen

Book Overview

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0139364358
• ISBN13: 9780139364358
• Release Date: March 1980
• Publisher: Pearson
• Length: 288 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 5.8" x 9.2"

Customer Reviews

A classical

Even if you do not agree with the ideas of Fishbein and Ajzen, you must read this book. It explain in a comprehensive way how the theory of reasonable action works and provide a lot of examples of one of the most cited models in social psychology.

A Classic

Understanding Attitudes and Predicting Social Behavior is a classic in social psychology. Though a little dated, much of what it has to share with reader is still very relevant today. I refer to the general model often in conducting primary research. A must have for anyone's library.