The Future Consumer: Predictable Developments in Personal Shopping and Customer Centered Marketing in the Coming Information Age

by Frank Feather

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• Format: Paperback
• Language: English
• ISBN: 1895629810
• ISBN13: 9781895629811
• Release Date: March 1997
• Publisher: Warwick Publishing
• Length: 186 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Solid, succinct, futuristic marketing book; best of 1990s!

This futuristic retail marketing book, written by a former strategic planner in the banking industry, rests on solid business ground. It is well organized and jam-packed with scores of snappy examples. Although first written and published in 1993, this new 1997 reprint stands the test of time and is as current as the first edition. Great guidepost to marketing in a network society where the old marketing model is being turned on its head.