Strategic Marketing: An Introduction

By Tony Proctor

Book Overview

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415208114
• ISBN13: 9780415208116
• Release Date: September 2000
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.9" x 9.7"