Essentials of Marketing Research

by Tony Proctor

Introduction to the concepts of marketing research. This book discusses developments in the areas of qualitative data analysis and marketing decisions support systems. It covers Internet databases,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273694944
• ISBN13: 9780273694946
• Release Date: July 2005
• Publisher: Financial Times Prentice Hall (a Pearson Educ
• Length: 591 Pages
• Weight: 2.60 lbs.