Restaurant Marketing for Owners and Managers

by John M. Stefanelli, John T. Bowen, Patti J. Shock

Book Overview

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists...

• Format: Paperback
• Language: English
• ISBN: 0471226270
• ISBN13: 9780471226277
• Release Date: October 2003
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.4"