ISBN: 0538827769
ISBN13: 9780538827768
Professional Selling: A Relationship Management Process
ISBN: 0538827769
ISBN13: 9780538827768
Formats
Conditions
Formats
Conditions
Book Overview
This text is based on the premise that lasting relationships between buyers and sellers must be managed with a long term perspective in mind. It presents the reader with an analysis of how personal selling fits in the big picture and contributes to a total corporate promotional effort.
- Format:
- Paperback
- Language:
- English
- ISBN:
- 0538827769
- ISBN13:
- 9780538827768
- Release Date:
- December 1994
- Publisher:
- Cengage South-Western
- Length:
- 500 Pages
- Weight:
- 0.18 lbs.
- Dimensions:
- 9.3″ × 0.8″ × 7.5″
Related Subjects
More by John I. Coppett
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