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Business & Investing Books > Marketing & Sales Books > Professional Selling: A Relationship Management Process
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Professional Selling: A Relationship Management... 0538827769 Book Cover

Professional Selling: A Relationship Management...

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Edition Description

This text is based on the premise that lasting relationships between buyers and sellers must be managed with a long term perspective in mind. It presents the reader with an analysis of how personal selling fits in the big picture and contributes to a total corporate promotional...

Edition Details
Format:Paperback
Language:English
ISBN:0538827769
Format: Paperback
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