My Life in Advertising

by Claude C. Hopkins

Book Overview

"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand...

• Format: Paperback
• Language: English
• ISBN: 1503025667
• ISBN13: 9781503025660
• Release Date: October 2014
• Publisher: CreateSpace Independent Publishing Platform
• Length: 144 Pages
• Weight: 0.50 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"