Scientific Advertising: In a Digital World

by Barbara Aun Anderson, Claude Hopkins, Claude C. Hopkins

Book Overview

Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

• Format: Paperback
• Language: English
• ISBN: 0997644923
• ISBN13: 9780997644920
• Release Date: August 2018
• Publisher: Barbara Aun Anderson
• Length: 118 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.3" x 5.1" x 7.8"