Just Hit It: Our Equipment and Our Game

by Frank Thomas

Frank Thomas is the world's leading expert on golf equipment. As a design engineer at Shakespeare Sporting Goods in the 1960s and 70s, he invented the graphite shaft, a piece of technology found in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0615181090
• ISBN13: 9780615181097
• Release Date: February 2008
• Publisher: Frankly Publications
• Length: 173 Pages
• Weight: 0.50 lbs.

Customer Reviews

Just the facts about the Golf Equipment Industry

For 26 years as the USGA Technical Director, Frank Thomas has written a poignant book about the evolution of golf technology. He covers the technology and myths of equipment and what has translated to the biggest technological advances in the game. He writes in a clear but not necessarily concise manner but he makes important points through history and vignettes that should guide you in what you really need to play the game. I highly recommend reading this book. Other books that I recommend that cover similar subjects are below : The Right Sticks: Equipment Myths That Could Wreck Your Golf Game The Mad Science of Golf: On moving past golf industry hype and learning to play better golf The Search for the Perfect Golf Club

Great Book

Very interesting to understand the theory behind the technology of golf. Will make you smarter in deciding where to spend money on stuff.

Science Wins

On page 117, Frank Thomas states, "Standard clubs will do fine until you shoot consistently in the mid to low 70s." "Until then, work on improving you instead of your clubs." Finally, someone with substantial technical knowledge of the evolution of equipment and the history of golf has finally come out and said it. The job of manufacturers is to market and sell their products, but it matters very little to the vast majority of golfers which type of equipment they use. "In forty years, there are only three innovations that mean anything significant to your game: perimeter weighting, the graphite shaft and titanium drivers", page 70. Unlike most technical books on equipment, this is written in layman's language with numerous wise-cracks to spice up his points of view. Unless most players want to keep pouring their hard earned money down a black hole, this book is a must read for both the average and avid golfer.