Guerrilla Persuasion Pa

by Donald Pfarrer

An entrepreneur raising money, a marketing manager arguing for a price cut, a salesperson nurturing a relationship: whether or not they have knowingly volunteered for the role, they are all persuaders. Effective and winning persuasion is half innate ability and half art. Guerrilla Persuasion teaches readers how to realize their full potential by mastering five essential concepts that will enable them to understand their argument, their audience, any...

• Format: Paperback
• Language: English
• ISBN: 0395881684
• ISBN13: 9780395881682
• Release Date: January 1998
• Publisher: Mariner Books
• Length: 218 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"