Guerrilla Marketing Attack

by Jay Conrad Levinson

Book Overview

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0395502209
• Release Date: February 1989
• Publisher: Harper Business
• Length: 208 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"

Customer Reviews

Don't ATTACK This Book...(Read It!)

Jay Conrad Levinson is the Godfather of Marketing in our generation. Way before there was Jay Abraham there was Jay Conrad Levinson. I have been reading Jays material for well over 16 years and I can still say that his material is relevant and his insight keen. Way before I even had a clue of what marketing was (at least outside of my first class on marketing and I still can't tell you what my professor was trying to say) Jay Conrad Levinson opened up my understanding about marketing through this book. WHAT HAPPENED TO ME WHEN I READ THE BOOK... When I applied the methods Jay has taught from this book I began to see more clearly what was actually taking place on the front side of businesses I was working for. I also began to see why some companies I had been working for were failing to really expand the depth of their clientele. GUERRILLA MARKETING ATTACK GIVES YOU A PREMISE & FOUNDATION... No developer of property or architect would ever consider building a huge Sky Scraper without considering building a very strong foundation first. If you want to build a great business that turns out to be a tall marketing Sky Scraper then this book is your foundation. This book gives you the ABC's and the "D through Z's" of marketing. WHAT YOU'LL LEARN... It's a jungle out there and you're going to need some Guerrilla Tactics to deal with it. Help yourself help your company by reading this 179 page lesson in how to ATTACK the marketplace and hit the ground running. You'll learn Strategies, Myths you must avoid, Guerrilla Tactics you must implement, marketing secrets you need to know. WHAT A MAJOR NEWSPAPER SAID ABOUT THIS BOOK... The Los Angeles Times wouldn't have called this book "A veritable plum pudding of marketing techniques and secrets" if it were not just that because their credibility is way too important to put on the line for Jay Conrad Levinson.

Superb Book! Use it to stand out in the crowd

The list of 100 things to do is a great starting point for your marketing attack. If you are a business owner, a marketing specialist, or anyone in the customer oriented business, and you have not had the chance to read this book yet, get it now. It is a bargain for any one who has the urge to make each and every day count in making a company better. It is loaded with insightful ideas that are very BASIC but if implemented sure to enhance the value of your company. For instance, do you know WHERE you should be spending (allocating) your Advertising budget? Do you know what to do with a prospect that becomes an actual customer? Do you know how much time it takes for an advertisment to actually have any effect? All the answers to these basic questions are in this book.

Very Insightful Tools and Ideas

The entire collection of Guerilla Marketing books are fantastic resources for ideas and strategies to climb the mountain of your industry. I found these books to be very insightful and useful. I read this book a few years ago and managed to boom my business by applying many of the bright ideas presented by this author. It's actually one of the better ones in the series. Everyone in business should indulge themselves in these books. They are a goldmine of information.