Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales

by Jay Conrad Levinson and Orvel Ray Wilson

Book Overview

Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such...

• Format: Paperback
• Language: English
• ISBN: 0395578205
• ISBN13: 9780395578209
• Release Date: March 1992
• Publisher: HarperCollins Publishers
• Length: 224 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

I DON'T/CAN'T sale I'm an Artist..... NOT!

In this incredible clearly written book, I realized I did sale my own work, and was one of my own best sales reps! It helped me see that being in "Sales" was interesting, certainly a change of pace from being alone in my studio making my Glass Art for sale. Showed me I was doing LOTS of things right & helped me see HOW to tweak sales with the right touches, Really took the fear out of the whole concept of "SALES". I want to thank my friend D.R. for giving me this book. It's amazing what it did for my attitude on self-repping. I saw immediate improvement in the sale of my work. EXCITING.

The Sales Bible

A "must have" no matter what you do for a living. Once you realize that love, relationships, televisions, real estate and cars all require a bit of clever selling, you'll embrace this book.

Excellent Book on 21st Century Salesmanship!

Charles Rubin is NOT one of the authors.Guerrilla Selling is well organized and clear in its concepts. It is not high pressure, not even low pressure. It's no pressure selling at its best. Designed for those who don't like to sell, but must.It's learning to turn control over to your customers while staying in control. Buy it, you'll love it! My mother will thank you.

Best Selling Ideas all in one book!!!!

I've been to one of the Seminars held in San Francisco in 1997. I went out and grab the book and tapes, and man...never had so many new ideas about selling. With this book you can sell a freezer to an Eskimo! It's worth the price. It will repay it's self after your first sell.

Best Selling Book on the Market!

The Guerrilla Team has done it again. An absolute MUST READ for anyone in sales. No gimmicks, just good sales tactics. The book is filled with great advice and clever ideas. I started using the material with immediate success. My numbers jumped twofold in three months. I've seen the seminars that Orvel Wilson does, which are a great companion to the book. (See the audio tape version.) I'd buy anything by these authors. These guys know their stuff and they share it in such a usable form, you can't help but succeed. THEY ARE THE BEST