The Guerrilla Marketing Handbook

by Jay Conrad Levinson and Seth Godin

Offers innovative marketing ideas, identifies the current fastest-growing markets, gives tips and strategies for dealing with a recession, and introduces new technologies. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0395700132
• ISBN13: 9780395700136
• Release Date: January 1994
• Publisher: Mariner Books
• Length: 379 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.0" x 8.0" x 9.9"

Customer Reviews

Timeless tactics for small businesses

The beauty of this book is that most of the tactics inside it are as relevant and useful today as they were 20 years ago. I first got this book when my professor (a highly succesful multi-millionaire) recommended it to me. He said it was as good as any Marketing degree. Well I have my Marketing degree and would have to agree with him. The best promotional campaign is the one that costs the least but gets the most results. That is what you have here. This is especially helpful for small niche businesses. Those types of businesses can really take advantage of this book. It is admittedly weak on the web side of things but I have never really found that to be a very useful avenue for anyone but the major players that can afford to buy costly advertising. No this is for small businesses that do most of their deals face to face.

Great Book!

This book really helped me out with some great marketing ideas. The information could be updated a little. Some of the companies listed are no longer in business but other than that it was a great read! The book encourages you to make a marketing plan and walks you through it step by step. A must read!

Easy to read, easy to use, great money-maker

Jay Levinson's book is, like the others, filled with user-friendly directions on marketing YOUR business. His style is fun and friendly, like he is sitting in the room with you. The material is explained clearly, with examples, and represents techniques that work in business for you, the reader. If you put only a few of these valuable techniques to work, the book will be worth thousands of dollars in revenues for you.

Very useful book w excellent photographs

This books allowed me, the owner of a technical company, to evaluate the pros and cons of different media sources for marketing purposes. It saved me hundreds of hours and most likely, also tens of thousands of dollars.

A must have book for winning greater market share.

This book by Jay lenvinson & Seth Godin, two gurus of marketing, is an essential tool for all small businesses who dream of becoming market leaders. Packed with practical examples of marketing that delivers results, this book will become a repeat reader for any one who cares about market share. I have rarely come across any other books that can claim to be so simply written on a difficult subject and at the same time so effective.