The book outlines the fundamental principles and mechanisms that are applied in fashion retailing during the strategy planning and implementation phases for all critical operational areas required to build a successful and sustainable business.It will be particularly beneficial to students and those who are maybe considering a career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable in that it provides a complete simplified overview of all the integral activities and roles that go to make up the topic and thereby will provide a broader insight into their own career.
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